What came first, the color or the fruit? Simple answer really. It’s paper! Orange paper! In truth, the color was named after the fruit but that’s not what’s important. What is important is the fact that relatively few people print anything on orange paper. What a shame! Orange is vivid, bold, and bright, a true spice of life! Yet no one seems appreciate the finer feelings of little old orange. Well we say nuts to that (or fruit rather). Orange can and should be a medium for similarly bold and bright language and who are we to disagree with a color so fundamentally agreeable? So what comes first, buying some orange paper and being the bellwether for a revolution or letting someone else take that honor and following suit? We know the right answer here but we’ll let you decide for yourself.